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SWOT analysis of SeaWorld Parks analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SeaWorld Parks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like SeaWorld Parks to benchmark its business & performance as compared to the competitors and industry. SeaWorld Parks is one of the leading brands in the tourism and hospitality sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top SeaWorld Parks competitors and includes SeaWorld Parks target market, segmentation, positioning & Unique Selling Proposition (USP).
| Parent Company | SeaWorld Parks and Entertainment, The Blackstone Group |
|---|---|
| Category | Amusement Park/Theme Park |
| Sector | |
| Tagline/ Slogan | As Real As It Gets; See the Shamu |
| USP | A Chain of three parks dedicated to marine creatures and animals |
| SeaWorld Parks STP | |
| SeaWorld Parks Segmentation | Children, youngsters and families |
| SeaWorld Parks Target Market | Youngsters and families living in USA |
| SeaWorld Parks Positioning | The parks offer a world of exploration for all the lovers of aquatic life |
| SeaWorld Parks SWOT Analysis | |
| SeaWorld Parks Strengths | Below are the Strengths in the SWOT Analysis of SeaWorld Parks: 1. There are three SeaWorld Parks at three different locations in the US, thus widening the customer base. |
| SeaWorld Parks Weaknesses | Here are the weaknesses in the SeaWorld Parks SWOT Analysis: 1. Individually the parks offer very few rides (an average of 10 each) |
| SeaWorld Parks Opportunities | Following are the Opportunities in SeaWorld Parks SWOT Analysis: 1. The variety of shows and exhibits can draw many visitors. 3. The parent company has a vast experience is operating theme parks, which the parks can take advantage of. 4. With various promotional offers like annual passes, discounts on hotel stay and multiple visit passes, the park can try to increase its customer base. 5. By introducing new attractions from time to time, the park can attract more and more visitors. |
| SeaWorld Parks Threats | The threats in the SWOT Analysis of SeaWorld Parks are as mentioned: 1. The parks face stiff competition from the other theme parks in the country which are far more superior in terms of popularity and offerings. |
| SeaWorld Parks Competition | |
| Competitors | Below are the top 3 SeaWorld Parks competitors: 1. Disneyland Parks and Resort, USA |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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